Bad Bunny is set to take center stage at the Super Bowl, bringing his electrifying blend of Latin trap and reggaeton to the NFL’s biggest stage. But here’s where it gets controversial: This announcement isn’t just about a music video—it’s a cultural moment that could redefine how the world sees Latin music globally. And this is the part most people miss: Bad Bunny’s selection isn’t just a personal triumph; it’s a powerful statement about representation, legacy, and the future of global music.
The NFL, Apple Music, and Roc Nation have confirmed that the Puerto Rican superstar will headline the Apple Music Super Bowl halftime show at Levi’s Stadium in Santa Clara on February 8, 2026. This marks a historic milestone for Bad Bunny, who recently concluded a massive Puerto Rico residency that drew over half a million fans and is currently leading all nominees at the Latin Grammys. His latest album, Un Verano Sin Ti, has become one of the most-streamed Latin albums worldwide, proving that his influence spans continents.
‘What I’m feeling goes beyond myself,’ Bad Bunny said in a statement. ‘It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.’ His words echo a broader conversation about how artists use their platforms to celebrate heritage while pushing creative boundaries. Jay-Z, the founder of Roc Nation, called Bad Bunny’s work in Puerto Rico ‘inspiring,’ adding, ‘We are honored to have him on the world’s biggest stage.’
At 31, Bad Bunny—born Benito Antonio Martínez Ocasio—has already claimed three Grammys and 12 Latin Grammys, cementing his status as a global ambassador for Latin music. His career extends beyond music: he’s appeared in films like Bullet Train and Happy Gilmore 2, collaborated with top fashion houses, and even dabbled in Hollywood stardom. This year, he’ll enter the Latin Grammys as the leading nominee with 12 nods, surpassing producer Édgar Barrera.
The halftime show will be co-produced by Roc Nation and Emmy-winning producer Jesse Collins, with Hamish Hamilton as director. Last year, Kendrick Lamar’s performance with SZA set a new record for the most-watched Super Bowl halftime show, drawing 133.5 million viewers—surpassing Michael Jackson’s 1993 performance. But here’s the catch: Bad Bunny’s show isn’t just about numbers; it’s about storytelling, cultural pride, and the power of music to unite millions.
What do you think? Should Bad Bunny be the face of the Super Bowl halftime show? Is this a landmark moment for Latin music, or does it risk overshadowing the diversity of global talent? Share your thoughts in the comments below—because this is more than a performance; it’s a movement.
