Tesla, Ikea, TSMC in Gaza Rebuild Plan? Companies Deny Involvement - WIRED Exclusive (2025)

A bold plan to rebuild Gaza has sparked controversy, with nearly 30 companies named in the proposal claiming they had no involvement. This raises questions about the future of Gaza's reconstruction and the role of these companies.

The plan, shared with the Trump administration, includes well-known brands like Tesla and Ikea, but many of these companies are now denying any association. The presentation, developed by a group of businessmen, proposes a new entity called the Gaza Reconstitution, Economic Acceleration and Transformation (GREAT) Trust, which aims to lead the reconstruction effort.

But here's where it gets controversial: the companies featured in the plan, including Tesla, Amazon Web Services, and TSMC, say they had no knowledge of their inclusion. When contacted, eight of the 28 companies responded, all denying any involvement or discussions. Ikea, for example, stated, "This was surprising and new information for us. We have not approved the use of our logo in this context."

The presentation also mentions security contractors, with G4S being the only one to respond, denying any association with the GREAT Trust. This lack of consent and communication raises concerns about the legitimacy of the plan.

And this is the part most people miss: the presentation was created as a form of market research, according to an anonymous source. It seems the developers were identifying potential contributors rather than securing commitments. However, the impact of such a public presentation, with company logos and names, cannot be ignored.

The Gaza Humanitarian Foundation (GHF), which is currently distributing aid in Gaza, is linked to the developers of this plan. The GHF has faced criticism from Doctors Without Borders for allegedly bypassing UN aid systems. With the GREAT Trust proposal, the GHF and its affiliates could significantly expand their influence in the region if the plan gains traction.

The proposal includes ambitious projects like data centers, gigafactories, and even an "Elon Musk Smart Manufacturing Zone." It also suggests a train system connecting Gaza to Neom, a megacity project in Saudi Arabia. These large-scale infrastructure plans are a key part of the GREAT Trust's vision.

But amidst these grand plans, the immediate concern remains the shortage of food and medical aid in Gaza. Israel has severely restricted aid truck entries for months, and the current peace treaty terms only allow a maximum of 400 trucks per day for a limited period. This highlights the urgent need for a sustainable aid distribution system.

Alternative plans for Gaza's redevelopment exist, such as the proposal linked to former UK Prime Minister Tony Blair. These plans emphasize the importance of a commercially driven approach, led by business professionals, to generate investment projects. Another group, Palestine Emerging, also proposes a phased development strategy to rebuild Gaza's housing and economy.

As the future of Gaza's reconstruction unfolds, the role of these companies and aid organizations will be closely watched. The controversy surrounding the GREAT Trust plan raises important questions about the ethics and transparency of such initiatives. What do you think? Should companies be more cautious about their association with these plans? Share your thoughts in the comments!

Tesla, Ikea, TSMC in Gaza Rebuild Plan? Companies Deny Involvement - WIRED Exclusive (2025)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: The Hon. Margery Christiansen

Last Updated:

Views: 5940

Rating: 5 / 5 (50 voted)

Reviews: 89% of readers found this page helpful

Author information

Name: The Hon. Margery Christiansen

Birthday: 2000-07-07

Address: 5050 Breitenberg Knoll, New Robert, MI 45409

Phone: +2556892639372

Job: Investor Mining Engineer

Hobby: Sketching, Cosplaying, Glassblowing, Genealogy, Crocheting, Archery, Skateboarding

Introduction: My name is The Hon. Margery Christiansen, I am a bright, adorable, precious, inexpensive, gorgeous, comfortable, happy person who loves writing and wants to share my knowledge and understanding with you.